Building an online presence for your brand can be a very fulfilling journey. Here, a lot of decisions are made. Which social platforms you should be on, where your audience

Imagine your favourite shoe store is running a sale. They promise you a “two for the price of one” special for a particular period of time. They give a heads-up

Branding a product, service or company means promoting the product by creating a distinct design that will usually represent the company and what it stands for, leaving it in the

New years always come with a sense of a fresh start. As a business owner, the plans and strategies have begun. We know that we have to do better in

Monitoring your brand across all sites isn't enough for online reputation management. It entails responding to unfavourable reviews, encouraging positive ones, and devising a strategy to deal with both. Your brand's