How To Begin 2023: A Special Call To SMEs
New years always come with a sense of a fresh start. As a business owner, the plans and strategies have begun. We know that we have to do better in the new year. With the adrenaline rush and the enthusiasm to begin the year, it is easy to start on a high note and lose momentum once there are no results. We have put together a few tips to help you have a productive work year.
#Tip One: Honesty is the Best Policy
Beginning your ’23 should start like this. Be honest about where you are as a brand. If you did not do as well as you would have liked in the previous year, that’s okay but do not start the year convincing yourself otherwise. Make a full review of your brand. Identify your weaknesses and strengths. See how you can use those strengths to your advantage in the new year and what you need to do to improve on your weaknesses.
#Tip Two: Set SMART Goals
Setting goals is one of the easiest things to do. However, it is achieving these goals that determine success. We all know the SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) way of goal setting. This principle works. We advise that this year before setting your targets, you should discuss strategies and the feasibility of their executions. It will enable you not to stretch yourself too thin or leave you feeling like you didn’t achieve anything.
Side note; try to make your goals quarterly as opposed to yearly. It will enable you to appraise yourself and see where you can improve.
#Tip Three: Your Team is an Asset
Imagine your team without the serious ones, the jokesters or perhaps even those behind the scenes. Your company wouldn’t be the same without them. Your team should know that they matter. Let them give their opinions. It will make them feel part of the process and motivate them to do more. Also, you want to ensure that their goals still align with yours. So, bring them in, let them know the company’s plan and don’t be too busy to hear about theirs. Honestly, you can’t do everything. Moreso, unsatisfied staff can leave your goals empty.
#Tip Four: Engage Your Audience
Every business has an audience that must be the priority. This year, your audience’s attention is what you need. Remember, your competitors are trying to get them too. So, review your products and services from time to time. Look for ways you can engage better and how you can convert and keep them. Let them know that meeting their needs is what is most paramount. I mean, you want their satisfaction as well as to stay afloat. So be on trend and lure them in with your new offers, products and services.
#Tip Five: Improve your Branding Efforts
Remember, the way you brand your business speaks for itself when there isn’t anyone to do so. If your branding comes off as tacky, consumers will automatically attribute less value to it. Perception is very important. All touchpoints should be at their best. Your Logos, websites, mobile apps and brand collaterals should be top-notch. You can read more about managing your brand in our previous post to give you an extra boost.
In a nutshell, don’t be overwhelmed. DBO Agency is here to help you achieve those goals this year. For all your branding needs, reach out to us here.
2023 promises to be a great year. Here’s to a year full of opportunities. Cheers.
